Other interesting stuff

The speed and pace of change within our industry is relentless. We have an objective within our company to address one new learning a week which meets our objective of being a learning and developing organisation and ensures that we are able to discuss and offer new initiatives to our clients if the circumstances are right.

Within this section we aim to highlight some of the most interesting and sometimes bizarre developments we come across with the purpose of stimulating thought, adding value to the relationship we have with our clients and hopefully demonstrating to new visitors we are a good crew to work with.

Over time this section will grow, it will contain articles written by us and others, links to interesting sites and tips to improve either your website or marketing activity.

We hope you find it interesting and of some value….

Consider your website as a "Media Property" Develop content for your site that users seek out, consume and share. If it looks tatty and tired, re-furbish it and make sure it covers the following:

Ensure it is useful.

Give visitors something of true value: white papers, advice, tutorials, tools, widgets or helpful links.

Make it unique.

Offer content they won't get anywhere else - for instance, your specialized insight as an industry expert, or highlights from a customer roundtable.

It should be credible.

Develop an independent, authentic voice, don't just copy your brochure.

Keep it fresh.

Update frequently; focus on social media mainstays like blogs, podcasts and user reviews—not stiff press releases.

Include some fun.

Capture a visitor's imagination, make them look at more. There's no telling how viral your content can get, if, say, you use video.

Make your company site more like a media property with content your customers find truly valuable, and they'll not only start using your site differently, they'll also start thinking differently about your brand."
Source: Article by Magee and Reynolds.