Website Visibility and Traffic Generation
There are several avenues to explore that can come under the broad umbrella term 'search engine optimisation', which in itself forms part of a complete e-strategy. The components of SEO can be undertaken together or separately but are often most effective when run as part of a planned integrated campaign.
Website optimisation
- ensuring your site is attractive to search engine 'spiders' by using a combination of techniques is a very time consuming 'art' that we would undertake on your behalf
Link building
is essential to a successful long term strategy, but is a long-winded process that can often be forgotten or overlooked
Pay per click
can enable a front page listing under the sponsored link section of a web search (eg Google Adwords)
Banner advertising
on appropriate sites can be highly affective at increasing traffic to your site
Web analytics
- such tools are useful to understand visitor behaviour and allow information to be passed back to you regarding the movement of visitors
