Projects
Please see below a selection of the different kinds of projects we have completed on behalf of our clients. Click on a link to read more about what we did.
Client
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ChangeMaker – an international Change Management company
Brief
To redesign their newsletter template to become more in keeping with the planned designs for the new company website. The existing colour scheme used by ChangeMaker was to be modified but not changed completely.
The result
Click thrus have steadily increased since using the new design, with more people actively engaging with ChangeMaker.
Client
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i-Capital – Mortgage packers and distributors and a member of Exclusive Connections
Brief
To design a newsletter template for use in an on-going on-line marketing campaign aimed at current clients of i-capital as well as targeting prospective clients. The programming and broadcasting of monthly newsletters was also to be undertaken by Seamless Fusion.
The result
The campaign to date has been very successful, with increased interest in the products offered by i-Capital and regular new client enquiries.
Website
Client
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The Motorsport Industry Association (MIA)
Brief
Design and programme an on-going, fortnightly newsletter to be sent to a large database of motoring journalists as well as Motorsport Industry Association members. Each story contained within the newsletter needed to have a ‘download’ facility so the stories could be syndicated and taken as full word documents.
The result
A hugely successful on-going campaign, with the information contained within the newsletters regularly used by journalists.
Client
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The Institute of Advanced Motorists (IAM)
Brief
Design and programme a series of modern, stylish newsletters for all members of the Institute of Advanced Motorists and the individual member sections (includes full members, associate members, young drivers and motorcycle riders). Each newsletter requires short turn-around due to time constraints, as well as full tracking and campaign performance reports following the broadcast.
The result
This campaign has been, and continues to be, hugely successful. There has been excellent feedback from members and unique click thru rates often exceed 30% per newsletter.
Client
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The Royal Oak – a pub and hotel based in Winsford, Exmoor
Brief
Design the online template for regular newsletters, in keeping with the current website look and feel. Complete regular newsletter updates for existing customers and those who have specifically signed up to receive information via the website.
The result
The newsletters continue to get great feedback from their recipients, as is confirmed by excellent click-thru rates and healthy conversion rates.
Client
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Sticky Plasters – a first aid training company
Brief
To help the client increase the popularity of the first aid training courses on offer, by creating a targeted on-line marketing campaign to businesses in the South West.
The result
The newsletters increased hits on the Sticky Plasters website hugely as well as leading to many conversions and sign-ups for training courses.
Client
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Eco Kitchens Online - selling environmentally products for the kitchen and home
Brief
Design a basic newsletter template that has a friendly feel to encourage customers to read the interesting pieces of news provided by Eco Kitchens about various environmental issues. The newsletter was not aimed to be overtly "salesy" but more of a sharing of knowledge. There was a requirement for the design to be in keeping with the website.
The result
The newsletters continue to get excellent feedback from readers, who like receiving interesting information whilst being informed of the excellent offers currently on the website. This is reflected in the extremely low, and often non-existent unsubscribe figures following broadcasts.
Client
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Ontime Automotive
Brief
We were asked to programme a very simple Christmas card that incorporated an "automotive" theme as well as the Ontime Automotive branding. It had to be built in HTML so that people would get it directly to their inbox – they didn’t want flash causing people to have to click on any links.
The result
A jolly card sent out to all of Ontime's clients. This was just a bit of fun at the end of the year.
